What is "motion graphics" anyway?

Most of the time when I'm asked what I do I get a lot of blank looks or the kind of "oh" that deep down you know really means "huh?".

What does it mean when I say that I create motion graphics? It means that I take static images (photos, text, illustrations, logos, etc.) and make them move.

For a example, in almost no time at all, I can take this:

















And turn it into this:


Dubai Map Animation from Goldie Jones on Vimeo.

This is a very simple example. Motion graphics can be infinitely more complicated and integrate in live footage like this:




We see them all of the time these days. On sports shows, in the opening titles of every movie and TV show we ever watch, in most commercials, we see them on screens in stores, we see them at tradeshows, we see them every where.

Motion graphics has brought new visual vitality to a brand's image. We can make logos do anything, we can make text move us through new worlds, we can create images to tell any story we want. Have you brought your brand identity to life recently?